Communicate Better Visually!

Use the secrets visual artists use to make paintings successful! These are:

Principles of Design

Dominance

There is a main focal point for the eye. The eye is led around the picture to keep the eye in the picture. Usually there are multiple focal points, one being the most dominant, followed by another and another of less and less dominance.

Balance

moderation, nothing overpowering; big attention- getters closer to center, little attention-getters closer to edges.

Contrast

opposing forces used to strengthen each other

Gradation

one element gradually changes

Variation

uniqueness of elements

Alternation/ Patterning
Harmony

similarities

Unity

the entire design looks like it goes together.

Direction

Use of the directions vertical, horizontal, and oblique to guide your audience's eyes.

Closure

The amount of time that it takes for the viewer to "solve" the picture. (Finding just the right amount of mystery and clues will make it just right.)

Elements of Design

Size

proportions, perspective, large and small

Shape

primary: circle, square and equilateral triangle.

secondary: ovals, curved shapes, rectangles, trapezoids, uneven triangles

tertiary: mixtures of shapes

Lisa Jackson Design: Visual Communications Specialist in Ogden, Utah---------lisajacksondesign@yahoo.com------801-317-4778

Line

Line: dots, long or short, thick or thin, and inferred lines.

Space

Use the space you have effectively. Create the illusion of 3-Dimensional Space

Value

Degrees of Light & Dark from Black, through all shades of Grey, to white.

Color

Color Wheel Coloring Worksheet

Analagous: Next to each other on the color wheel

Complimentary: Opposite each other on the color wheel

Split Complimentary: The two colors on either side of the color opposite the first color on the color wheel

Texture

Roughness, softness, silkiness, hardness, smoothness, etc. (3-D or illusion of it in 2-D).