Lisa Jackson Design
Why a $99 Logo Won't Do
Nonexclusive Rights for the Mark or Image
One way companies can offer the low price is to offer the same image to many companies all over the world. The other companies will have a different Company Name and Service offered, but will use the same mark or image.
Low Quality
Some artists don't make it into any shows. This logo artist wouldn't impress anyone. They do not have art or design skills. They just know how to use a computer. If you like their other designs, great! If you don't, you won't like the one they do for you, either.
Not much time or thought
If they promise to get it done in 24 hours, they will. They'll give it 1% brain power for 2 minutes. Then they'll plop it together quick as a wink.
No Brand Identity Design/ Marketing Strategies Used
If they don't ask about your target market, your goals, or your company mission, they don't care whether you succeed or fail. Get a designer whose goal is to help your company succeed.
What Does "Unlimited Revisions" mean?
Unlimited revisions means that after the initial concepts or ideas are presented, you must come up with the ideas and sketches. Then they will "revise" it as you have directed. If you want to design the logo yourself like this, don't be silly enough to pay a company for your logo design. Just do it yourself and have them fix it in the computer.
Get 10 Logo Ideas Presented Up Front instead of 2
If you don't want to come up with ideas yourself and wish for your designer/ artist to do that, don't fall for "unlimited revisions." Instead, chose a company that offers TEN ideas upfront instead of TWO (Lisa Jackson Design).
Internet Order Stock Logos
These logos are ones where you select among multiple stock images to find the one you like best. Then you select among a few fonts which suits the name of your company best. They put the image with the font and it is yours! These are cheap, monetarily and in quality. They are not unique. Thousands of companies use the same image and thousands use the same font. (See SelectLogo)
"It's just a Starter Logo. I'll get it redesigned later."
If your logo changes every 7 years, your potential clientel will assume you do not have quality standards that your company sticks by.
A quality logo designer should care deeply enough about your company, your style preferences, your target audience, your goals, your employees, your company's uniqueness, your goals for the future, to design a high quality logo that really fits. Are you the type who buys jeans without trying them on? You want your company to be a frontrunner, the one that your target customers will chose over all others. It has to look good and fit your company. Do not sell yourself short. Get a logo that fits your style and will last for all time!
Organizer Forms for Free:
- Company Goal Sheet
- Client Contact Information Sheet
- 30 Second Advertisement Worksheet
- Lead Source Tracker
- One Year Company Budget Form
- ROI (Return on Investment) Tracker
- "6 Marketing Tools: Keys to Company Success"